AnaSeljan Smrke

Design studio · Zurich

We shape how brands are experienced — in the hand, in the street and on the screen. Products, spaces, packaging and digital experiences, from the first idea to the finished result.

See the work ↓

Featured

Selected projects.

Digital product · 2026

BLOPty — a task manager for brains that bounce off lists

The key UX decision was to replace the list with a spatial canvas: each task is a bubble sized by priority, so the weight of a day reads at a glance. Completing a task pops it with sound and haptic feedback; for people who need more structure, the same tasks snap into a grid.

Our own product, built end to end: concept, user flows, prototypes, a complete component and colour system, and launch on iOS and Android in 11 languages. Private by design — no tracking, no data sharing.

UX research
Interaction design
UI system
iOS & Android

blopty.com ↗

Unica coffee machine render in a kitchen

Product design · 2025

Unica — professional coffee machine redesign

A 3D redesign of a professional coffee machine: a product operated quickly and many times a day by people in the middle of their work. Form, proportions and materials were developed around the operator's movements and the technical package inside.

Industrial design
3D modelling
Rendering

Selected work

Work people live with.

Trade-fair worlds, retail windows, packaging, products and digital experiences for brands such as Triumph, Sloggi, SENSAI and Education First. Tap a project to explore it.

Studio

Ideas that work in the real world.

Seljan Smrke Design is an independent design studio near Zurich, led by art director Ana Seljan Smrke. We combine a technical mind with a designer's eye: we understand how things are built, produced and used — and then make them feel right.

We work closely with brand teams, engineers, developers, architects and production partners, and take projects from the first sketch to the finished result — on time and true to the idea.

Listen
Understanding the brand, the people and the constraints
Briefing, research, technical requirements
Shape
Concepts, sketches and prototypes you can test
3D, visual design, wireframes, UI prototypes
Build
Detailing for production, rollout and launch
Guidelines, artwork, supplier and developer handover
Care
Systems that stay consistent across markets
Design systems, seasonal campaigns, updates

Digital experiences

Apps and websites that are clear, calm and a pleasure to use.

Products & spaces

Product design, furniture, trade-fair stands and retail windows.

Brand & packaging

Brand systems, packaging, campaigns and editorial design.

TriumphSloggiTriactionSENSAIEducation FirstZHAWUnicaUniversity of Primorska

Contact

Let's start your next project.

Emailana@seljan-smrke.com

Phone+41 76 267 23 44

VisitDollikerweg 16
8706 Meilen, Switzerland